Why is it so important for your organization to keep its visual themes moving forward? The answer is simple: Standing still is the same as falling backward. You have to keep your organization’s offerings out in the forefront (especially in hard economic times… more on this later!). Not having constant visual cues means people forget about your product or are distracted by what is new with your competitors.
Maintaining a consistent visual theme is an everyday task. Each interaction point of your company needs to state the same message over and over again: this is you!
